Drive OTC category revenue by providing a high-value, personalized recommendation

Retail Pharmacy

Achieve significant OTC category lift while you improve patient outcomes, create consumer / pharmacy affinity and streamline pharmacy workflow. Create a valuable connection with your customer in just 10 seconds.

OTC Marketers

Target your most desirable consumer while that consumer is in the store, just prior to purchase.

Genuine Consumer Engagement

7 out of 10

consumers prefer that a
pharmacist recommend OTC
products for their circumstance

9 out of 10

consumers are likely
to buy
what the
pharmacist recommends

5 out of 10

consumers self-select the
wrong
OTC medications
for their circumstance

myOTC streamlines the OTC recommendation,
improving pharmacy efficiency

The myOTC Assessment
/ Recommendation

10 seconds of pharmacist time yields the most precise, personalized OTC recommendation available today.

Age, Gender, Symptoms, Exclusions, Pre-existing Conditions, and Concurrent Medications are all captured by the technician in 60 seconds.

Workflow

myOTC was built for high-throughput retail pharmacy

myOTC takes full advantage of the technician to gather patient data

All assessments are placed in a queue for pharmacist review / recommendation

Each recommenda-
tion requires just 10 seconds of the pharmacist's time

The result is a personalized and precise recommen-
dation provided by a high-integrity pharmacist

Pharmacotherapy Discretion

myOTC is the only professional-caliber recommendation engine available today. Once a recommendation has been made, the pharmacist has the authority to select and deselect active ingredients and specific products to create a recommendation that reflects his / her perspective on the patient.

 

Define your OTC customer and category sales activity with a degree of detail never seen before

Data (All information gathered by myOTC is anonymous)

Shaping the category requires data in the form of actionable market-based insight. myOTC instantly reveals the emergence of health trends, product recommendations, buying behavior, promotional performance, and pricing impact - all cross-referenced with rich (anonymized) patient data.

All myOTC transactions are geolocated and time / date stamped

myOTC enables retailers and OTC marketers to review the impact of a promotion in near real-time

myOTC enables retailers and OTC marketers to review recommendation trends in near real-time

Category Control

  • Real visibility over valuable patient recommendations

  • Real visibility over detailed consumer data

  • Real influence over your consumer purchases

  • Real influence over patient / pharmacy affinity

  • An ability to focus promotional activity with pinpoint accuracy

  • An ability to expand the basket ring while improving customer satisfaction

  • An ability to test and refine promotions within 24 hours

 

Transform the OTC recommendation into a highly-targeted, pre-purchase promotional platform

Product Prominence Improves Recommendation Rate

OTC marketers are able to enhance product prominence within applicable active ingredient categories.

Product prominence may substantially affect the rate at which a product is recommended.

Aggressive Basket Building

myOTC recommends the best course of self-treatment therapy, not merely a single product.

The best course of therapy may involve multiple OTC medications as well as non-med therapies.

Patients looking for relief are likely to buy more than one product when multiple products are recommended.

The pharmacist has significant influence over the consumer’s purchase - 90% of us are likely to purchase what the pharmacist recommends.

Advisement and Promotional
Platform (APP)

Each recommendation culminates in the printing of an APP.

Criteria-based display ad content ensures absolute relevance.

Marketers can display ad content based on one or more of the following criteria: the patient's age, gender, symptoms, pre-existing conditions, concurrent medications, recommended products, store location, time of day, day of week and the date.

Campaigns can be denominated in duration or in transaction volume.

Insightful, personalized treatment information shown on the APP ensures the APP is kept rather than discarded.

Contact us today for
Sponsorship details

Private Label Sales

Private label products are automatically recommended alongside branded products.

Real-time pricing data creates a high-impact contrast between branded and private label products.

 

Capture the consumer inquiry wherever
the consumer may be

myOTC Consumer Connect: In-store or at Home

The myOTC transaction can occur entirely inside the retail store, or it may begin at home or on a mobile device. No matter where the assessment takes place a pharmacist is always providing the recommendation.

Consumer Connect enables consumers to connect with their local pharmacist and receive a recommendation.

Consumer Connect drives local store traffic.

Consumer Connect maintains the high-value affiliation between the consumer and his / her local pharmacist.

 

You could be testing myOTC in your enterprise
within 60 days

Rapid Deployment

We'll create an APP that reflects your store banner (included).

We'll ensure your database product compliment reflects your planogram - branded and private label (included).

We can help design custom display ads (design services available).

We provide comprehensive monthly reporting (included).

Integration

myOTC can sit completely outside of your enterprise and provide substantial value.

myOTC can be tightly integrated into your POS / PMS environment and provide the ultimate degree of consumer impact and marketing insight.

myOTC can accommodate your SSO (Single Sign On) protocol.

myOTC is supported by one of the country’s most sophisticated
data centers. Our advanced IT approach ensures we can
comfortably handle millions of transactions daily.