Drive OTC category revenue by providing a high-value, personalized recommendation
Retail Pharmacy
Achieve significant OTC category lift while you improve patient outcomes, create consumer / pharmacy affinity and streamline pharmacy workflow. Create a valuable connection with your customer in just 10 seconds.
OTC Marketers
Target your most desirable consumer while that consumer is in the store, just prior to purchase.
Genuine Consumer Engagement
7 out of 10
consumers prefer that a
pharmacist
recommend OTC
products for their circumstance
9 out of 10
consumers are likely
to buy what
the
pharmacist recommends
5 out of 10
consumers self-select the
wrong OTC medications
for their circumstance
myOTC streamlines the OTC recommendation,
improving pharmacy efficiency
The myOTC Assessment
/ Recommendation
10 seconds of pharmacist time yields the most precise, personalized OTC recommendation available today.
Age, Gender, Symptoms, Exclusions, Pre-existing Conditions, and Concurrent Medications are all captured by the technician in 60 seconds.
Workflow
myOTC was built for high-throughput retail pharmacy
myOTC takes full advantage of the technician to gather patient data
All assessments are placed in a queue for pharmacist review / recommendation
Each recommenda-
tion requires just 10 seconds of the pharmacist's time
The result is a personalized and precise recommen-
dation provided by a high-integrity pharmacist
Pharmacotherapy Discretion
myOTC is the only professional-caliber recommendation engine available today. Once a recommendation has been made, the pharmacist has the authority to select and deselect active ingredients and specific products to create a recommendation that reflects his / her perspective on the patient.
Define your OTC customer and category sales activity with a degree of detail never seen before
Data (All information gathered by myOTC is anonymous)
Shaping the category requires data in the form of actionable market-based insight. myOTC instantly reveals the emergence of health trends, product recommendations, buying behavior, promotional performance, and pricing impact - all cross-referenced with rich (anonymized) patient data.
All myOTC transactions are geolocated and time / date stamped
myOTC enables retailers and OTC marketers to review the impact of a promotion in near real-time
myOTC enables retailers and OTC marketers to review recommendation trends in near real-time
Category Control
Real visibility over valuable patient recommendations
Real visibility over detailed consumer data
Real influence over your consumer purchases
Real influence over patient / pharmacy affinity
An ability to focus promotional activity with pinpoint accuracy
An ability to expand the basket ring while improving customer satisfaction
An ability to test and refine promotions within 24 hours
Transform the OTC recommendation into a highly-targeted, pre-purchase promotional platform
Product Prominence Improves Recommendation Rate
OTC marketers are able to enhance product prominence within applicable active ingredient categories.
Product prominence may substantially affect the rate at which a product is recommended.
Aggressive Basket Building
myOTC recommends the best course of self-treatment therapy, not merely a single product.
The best course of therapy may involve multiple OTC medications as well as non-med therapies.
Patients looking for relief are likely to buy more than one product when multiple products are recommended.
The pharmacist has significant influence over the consumer’s purchase - 90% of us are likely to purchase what the pharmacist recommends.
Advisement and Promotional
Platform (APP)
Each recommendation culminates in the printing of an APP.
Criteria-based display ad content ensures absolute relevance.
Marketers can display ad content based on one or more of the following criteria: the patient's age, gender, symptoms, pre-existing conditions, concurrent medications, recommended products, store location, time of day, day of week and the date.
Campaigns can be denominated in duration or in transaction volume.
Insightful, personalized treatment information shown on the APP ensures the APP is kept rather than discarded.
Contact us today forSponsorship details
Private Label Sales
Private label products are automatically recommended alongside branded products.
Real-time pricing data creates a high-impact contrast between branded and private label products.
Capture the consumer inquiry wherever
the consumer may be
myOTC Consumer Connect: In-store or at Home
The myOTC transaction can occur entirely inside the retail store, or it may begin at home or on a mobile device. No matter where the assessment takes place a pharmacist is always providing the recommendation.
Consumer Connect enables consumers to connect with their local pharmacist and receive a recommendation.
Consumer Connect drives local store traffic.
Consumer Connect maintains the high-value affiliation between the consumer and his / her local pharmacist.
You could be testing myOTC in your enterprise
within 60 days
Rapid Deployment
We'll create an APP that reflects your store banner (included).
We'll ensure your database product compliment reflects your planogram - branded and private label (included).
We can help design custom display ads (design services available).
We provide comprehensive monthly reporting (included).
Integration
myOTC can sit completely outside of your enterprise and provide substantial value.
myOTC can be tightly integrated into your POS / PMS environment and provide the ultimate degree of consumer impact and marketing insight.
myOTC can accommodate your SSO (Single Sign On) protocol.
myOTC is supported by one of the country’s most sophisticated
data centers. Our advanced IT approach
ensures we can
comfortably handle millions of transactions daily.